NYUCT Design Labs is a Venture Design & Innovation collective that helps transform exponential ideas into launch-ready ventures, impactful experiences, desirable products & coveted brands.
social innovation
Folk Studio was conceived by NYUCT Design Labs as an experiential artist lab and studio that featured national award winning artisans who collaborated with modern ceramic designers to create a private line of ceramic ware and merchandise. This was a social business innovation around localism.
strategy
Customers all over the world are increasingly looking at design and desirability as the differentiator. It is a powerful lens for human beings who eat with their eyes as much as with their mouth. Lack of design and a distinctive story can be an achilles heel for products and ventures.