brand
Be an agile fish lest you get eaten up!
Business design and venture design help unlock agility and an innovative mindset to take on market challenges. And this culture of innovation can be fast tracked with the right partners.
NYUCT Design Labs
NYUCT Design Labs is a Venture Design & Innovation collective that helps transform exponential ideas into launch-ready ventures, impactful experiences, desirable products & coveted brands.
community venture
A women-community led micro venture in rural Maharashtra
This is the story of a proud community of homemakers and their micro-venture that was envisioned, conceptualized, designed and built around both - hyper-locality & community good. Venture design here demonstrates the capacity to create hyper-local brands, micro-businesses and grow market linkages. This fragrant venture around home-made Sajuk Tup Ghee
creative disruption
What helps stimulate innovation and creativity in you? Headwinds or tailwinds?
It is only when ideas are disturbed and made to work that they become tangible products and businesses. Getting braver with fertile ideas, launching market ready experiments have always created the best climate for growth and success.
social innovation
Folk Studio - A social innovation with indigenous crafts, design thinking and new business modeling
Folk Studio was conceived by NYUCT Design Labs as an experiential artist lab and studio that featured national award winning artisans who collaborated with modern ceramic designers to create a private line of ceramic ware and merchandise. This was a social business innovation around localism.
strategy
Build desirability. It can super accelerate your venture.
Customers all over the world are increasingly looking at design and desirability as the differentiator. It is a powerful lens for human beings who eat with their eyes as much as with their mouth. Lack of design and a distinctive story can be an achilles heel for products and ventures.