A brand's positioning depends on taking a unique, differentiated space in the customer's mind. A destination brand starts with its unique spirit, guardian charm that guides the creative process towards one narrative. Here it was the Magpie's rhyme. And we at NYUCT Design Labs fell for number nine.
Rapid innovation needs original thinking at scale. They need OG design-fixes. For this agile hackathons are a great place to start.
Nearly 24 months prior to its launch, following a meeting with the founders, trips were undertaken to see a project site at Kanha, Central India's famed Tiger district and understand the initial lay of the project. So, to the jungle we headed. As Venture Designers, we relish the
Across more than 45 destinations, our principal learning has been that designing the experience around the genius loci and bringing the culture to the fore through the use of content, spaces, materials, customer journeys and discoveries.
Our adventure continues with the world's first and only 100% Himalayan distillery. And this time we journey with an unlikely hero - a long-tailed primate that for some strange reason believes in its own loopy head that it is the lord of the jungle. Bandarful bags the world&
The Himalayas are special. Revered by the regions that they crown. They stretch uninterruptedly for about 1,550 miles (2,500 km) in Asia, forming a barrier between the Plateau of Tibet to the north and the alluvial plains of the Indian subcontinent to the south. They also include the
Design is a multi-vitamin that gives you super powers and makes you and your team far more innovative and impactful. And the leading brands and businesses have realized earlier than others that design is far more than good-looking.
Hack & the Beanstalk is a venture design hackathon program with partner campuses, on campus. To help farm original ideas and creatively design original solutions to wicked problems and business challenges. The program is managed end to end by professional venture designers and a makers' community.
Today for organisations and businesses, agility is the most valuable currency. If as a business you are not innovating, someone else will be conceiving ventures and ideas that will simply disrupt you out of the market. Here are three techniques that help make innovation simpler and more accessible.
Embracing the Power of Stories is invaluable for brands and business. Ask Air Jordan and Nike. In the end, it's not just about what you sell—it's about the story you tell.
Experiences build not just brands but cults. This however needs a design to it. It needs a blend of experience design, material science, artful curation, digital innovations, interactive technologies, seamless marketing and sharp content programming.
Exceptional brands stay in your mind longer. They simply stick over time and become the customer's favorite neighborhood heroes. That's where our story starts.
brand
Business design and venture design help unlock agility and an innovative mindset to take on market challenges. And this culture of innovation can be fast tracked with the right partners.
community venture
This is the story of a proud community of homemakers and their micro-venture that was envisioned, conceptualized, designed and built around both - hyper-locality & community good. Venture design here demonstrates the capacity to create hyper-local brands, micro-businesses and grow market linkages. This fragrant venture around home-made Sajuk Tup Ghee
creative disruption
It is only when ideas are disturbed and made to work that they become tangible products and businesses. Getting braver with fertile ideas, launching market ready experiments have always created the best climate for growth and success.
social innovation
Folk Studio was conceived by NYUCT Design Labs as an experiential artist lab and studio that featured national award winning artisans who collaborated with modern ceramic designers to create a private line of ceramic ware and merchandise. This was a social business innovation around localism.
strategy
Customers all over the world are increasingly looking at design and desirability as the differentiator. It is a powerful lens for human beings who eat with their eyes as much as with their mouth. Lack of design and a distinctive story can be an achilles heel for products and ventures.