hackathon
Simpler and faster way to solve a business or brand problem? At 150X momentum?
Rapid innovation needs original thinking at scale. They need OG design-fixes. For this agile hackathons are a great place to start.
strategy
venture design
Venture design goes off grid at Kanha with the making of a Safari Bio-Lodge
Nearly 24 months prior to its launch, following a meeting with the founders, trips were undertaken to see a project site at Kanha, Central India's famed Tiger district and understand the initial lay of the project. So, to the jungle we headed. As Venture Designers, we relish the
placemaking
How do you make a place loved? Start with designing around your genius loci
Across more than 45 destinations, our principal learning has been that designing the experience around the genius loci and bringing the culture to the fore through the use of content, spaces, materials, customer journeys and discoveries.
brand
Monkeying around has never tasted so good. The industry voted it the world's best in 2025!
Our adventure continues with the world's first and only 100% Himalayan distillery. And this time we journey with an unlikely hero - a long-tailed primate that for some strange reason believes in its own loopy head that it is the lord of the jungle. Bandarful bags the world&
Blue ocean
There's innovation right under your nose!
Design is a multi-vitamin that gives you super powers and makes you and your team far more innovative and impactful. And the leading brands and businesses have realized earlier than others that design is far more than good-looking.
Blue ocean
Have a design challenge? Need some green shoots? Hack it with an "out of the box" approach.
Hack & the Beanstalk is a venture design hackathon program with partner campuses, on campus. To help farm original ideas and creatively design original solutions to wicked problems and business challenges. The program is managed end to end by professional venture designers and a makers' community.
business design
Make Innovation Simpler with Three Agile Methods
Today for organisations and businesses, agility is the most valuable currency. If as a business you are not innovating, someone else will be conceiving ventures and ideas that will simply disrupt you out of the market. Here are three techniques that help make innovation simpler and more accessible.
strategy
The Power of Brand Stories: Why Consumers Prioritize Connection
Embracing the Power of Stories is invaluable for brands and business. Ask Air Jordan and Nike. In the end, it's not just about what you sell—it's about the story you tell.
brand
Wanting to build an amazing brand? Aim for desirable & sticky.
Exceptional brands stay in your mind longer. They simply stick over time and become the customer's favorite neighborhood heroes. That's where our story starts.
brand
Be an agile fish lest you get eaten up!
Business design and venture design help unlock agility and an innovative mindset to take on market challenges. And this culture of innovation can be fast tracked with the right partners.
social innovation
Folk Studio - A social innovation with indigenous crafts, design thinking and new business modeling
Folk Studio was conceived by NYUCT Design Labs as an experiential artist lab and studio that featured national award winning artisans who collaborated with modern ceramic designers to create a private line of ceramic ware and merchandise. This was a social business innovation around localism.
strategy
Build desirability. It can super accelerate your venture.
Customers all over the world are increasingly looking at design and desirability as the differentiator. It is a powerful lens for human beings who eat with their eyes as much as with their mouth. Lack of design and a distinctive story can be an achilles heel for products and ventures.